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Richard Peel Public Relations


  • A lie can travel halfway around the world while the truth is putting on its shoes.

    Mark Twain

  • Develop a media crisis plan so you are prepared
  • Work on some possible scenarios
  • Make sure senior management is always contactable
  • Arrange quarterly meetings of senior management to discuss potential crises and regularly review risk assessments
  • Appoint a crisis team
  • Produce a crisis manual and procedures
  • Identify a well resourced crisis communications centre
  • Determine the key messages for internal and external audiences
  • Tell the truth and always say something
  • Review your actions so you can make improvements

RPPR - the complete communications consultancy